Act-On Software

Certification Foundations: Demand Generation Marketing

The Demand Generation Marketing Foundations Certification combines pre-recorded video trainings, self-paced learning, homework assignments, and complete assessments to ensure your full understanding, retention, and practice of the topics. 

Modules included in the Demand Generation Marketer Foundations Certification: 

  • Certification Basics 1 & 2
  • Certification Inbound
  • Deliverability Basics
  • Capture Visitors with Forms
  • Compose & Send Email
  • Manage Lists & Segments
  • Automate the Nurture Process
  • Send Qualified Leads to Sales
  • Empower Sales with Act-On
  • Deliverability Strategy
  • Forms & Landing Page Strategy
  • List Management Strategy
  • Email Strategy
  • Automated Program Strategy
  • Demand Generation Marketing Final Assessment

Certification paths expire one year from purchase. Completion of all courses in the certification must be complete by that time in order to complete the certification.